I have been always fascinated by online marketing and the metrics used to measure the performance of a website. Unfortunately, I don’t have much experience in this yet and handled a project in online marketing data only once (a 6-months project in 2016) for a marketing agency whose clients were the likes of Audi, Volkswagen, and P&G. Because of this, now I just decided to create my own project by measuring this website’s metrics and reporting what I do to improve those.