Sumo has published a research of 6,868 eCommerce content marketing articles, and the difference between low-income eCommerce companies (10-100k) and a-million-dollar companies.

The result is not far from what we all have expected. Hard work pays off.

In a summary, these are the steps you, as eCommerce owner, have to do:

  • publish more articles on your blog (at least 30 articles a year)
  • and more frequently (at least every two weeks)
  • create quality contents, backlinks will follow
  • focus on organic keyword opportunities
  • each article has to have longer contents (at least 1250 words)

Here is the complete article (if you have time to read it through).

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